Plain-English retail media, from people in it.
No jargon walls, no thought-leadership fog. Practical reads on winning the digital shelf as a local or regional CPG brand — the stuff we wish someone had written for us. New pieces land here as we publish them.
Every article, one place.
A no-nonsense glossary of retail media for founders and small CPG teams — RMN, attributed sales, sponsored products,…
The controllable details on your product page that quietly decide whether a shopper buys you or the store brand — an…
The national agencies can’t touch your home turf. Here’s how to turn local strength into a paid, measurable advantag…
If you can only turn on one ad platform this quarter, which one? A straight answer that depends on where you already…
Why platform-attributed sales beats every vanity number — and how to read a retail media report without an analyst.…
The sequencing mistake that spreads small brands too thin, and the patient path that actually compounds.…
A calm, step-by-step starter for small CPG brands turning on Amazon Ads for the first time — what to launch, what to…
Instacart is the platform small grocery brands underestimate. Here’s why it’s often the fastest win, and how to star…
If you’re on Walmart’s shelves, Walmart Connect is often the highest-leverage place to start. Here’s the plain-Engli…
Your product title is the single biggest lever on whether you show up in retail search. Here’s how to write one that…
Your main image earns the tap. Here’s a no-nonsense checklist for images that sell on a phone screen.…
Reviews are social proof, and social proof converts. Here’s how to build them above-board — no fakes, no shortcuts.…
There’s no magic number — but there is a sane way to size your budget. Here’s how to think about it without overspen…
Everything the term “digital shelf” actually means — and why it’s where small brands win or lose the cart.…
Two ad types, two jobs. Here’s which one a small brand should start with and why.…
Store brands are getting better and cheaper. Here’s how a small brand defends its shelf and wins on the things priva…
A look at Kroger’s retail media network and when it makes sense for a small or regional CPG brand.…
ROAS looks like the answer. Incrementality is the real one. Here’s the difference, in plain English.…
A candid look at when DIY makes sense, when it doesn’t, and how to tell the difference.…
A calm, week-by-week starting plan for a small brand turning on retail media for the first time.…
The Regional CPG Retail Media Playbook
Thirteen pages on choosing your first platform, what to spend, the grocery networks nobody writes about, and the ninety-day plan that starts with a month of measuring and no spending. Written for brands doing two to forty million across a defined footprint.
The shelf report, once a month.
One practical email a month on winning the digital shelf as a brand your size. No spam, no fluff — unsubscribe any time. It goes out from the same senior humans who’d run your account.
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