Tools to win the shelf — free, no wall.
Practical guides, checklists, and templates for local and regional CPG brands taking on the digital shelf. Built from the same Playbook we run for clients. Grab what’s useful; no email gate to read.
Everything we'd hand a brand on day one.
The Digital Shelf Audit
A page-by-page checklist to grade your own listings the way the retailers’ search does — imagery, claims, reviews, and the details that cost you carts.
Your First 90 Days on Retail Media
A week-by-week starter plan for turning on paid placement without lighting money on fire — where to start, what to ignore, and when to expand.
The Product Page Copy Kit
Fill-in title, bullet, and description templates written for how shoppers actually search — so your listings work before you spend a dollar.
The Retailer Prioritization Worksheet
A simple scoring sheet to decide which retailers deserve your budget first — so you go deep where you win before you spread thin.
Reading a Retail Media Report
How to tell real lift from vanity metrics, in plain English — the questions to ask so no dashboard can snow you.
The Review Strategy Starter
An above-board plan to build the social proof that converts — because a store brand with fifty reviews beats an unknown with two.
The guides are free. The doing is our job.
Every resource here is the real Playbook, written down. If you’d rather hand the work to a team that runs it every day — that’s exactly what we’re for, at a price built for your size.
Want these tailored to your brand?
A free shelf check turns the checklists into a specific plan for your shelf.