The retail media agency built for brands your size.
You’ve got a product people love. UPCPilot is a retail media practice that gets it in front of more carts on Instacart, Amazon, Walmart, Kroger and the retailers that matter to you — run by someone who has done this inside a CPG business, not alongside nine other verticals. Full retail media management, no jargon, no black box. Just more product moved.
Built for your size. From your first shelf to national scale — you’re exactly who we’re built for.
Your Brand · Sponsored — winning the top result
Retail media for brands that aren’t the top players.
Whatever your size, if you’re fighting for shelf against private label and the big national names, you’re in the right place.
The shelf moved online. Your competition already knows it.
Private label is a $282.8-billion business that just set another record, and it is growing dollar sales nearly three times as fast as national brands. Meanwhile the fastest-growing part of grocery now happens on a screen — in search results, on delivery apps, in sponsored placements. The big agencies that live there start at a million dollars in ad spend and treat food as one vertical among ten. Your creative agency means well, but they don’t know CPG — and you only know CPG when you’re in CPG. So the growth is right there, and no one who gets your business is helping you go take it.
The evidence is one-way.
of CPG dollar growth now comes from online channels
NielsenIQ, 2026
of category growth is driven by small & emerging brands
McKinsey, 2020
price premium shoppers pay for local & regional products
PLOS ONE, 2019
incremental sales lift attributable to retail media
Grocery TV, 2022
One retail media agency for the whole shelf.
Most retail media agencies start at a million dollars in ad spend. The software platforms hand you a forty-tab dashboard and your own staffing problem. We do three things, we do them well, and we do them for brands your size.
Get found
Sponsored placements and search on Instacart, Amazon, Walmart, and more — so your product shows up the moment a shopper is looking, instead of scrolling past to a store brand.
Get chosen
A digital shelf that converts: complete, trustworthy product pages, strong imagery, and reviews that turn browsers into buyers. The details that quietly decide whether your item makes the cart.
Get proven
Plain-language reporting tied to the one number that matters — product moved. We report on the platform-attributed sales the retailers themselves record, not vanity clicks.
The Regional Shelf Playbook
We don’t improvise. Every brand we take on runs through the same four-step flight plan for winning the digital shelf — the one national brands pay a fortune to build in-house.
Plot the flight path
Map where you sell, what’s converting, and the fastest wins on your shelf.
Get found
Stand up search and sponsored placements across the ad networks that matter to you.
Win the cart
Fix the product pages, data, and reviews that decide the sale.
Prove the lift
Report on platform-attributed sales — the real product moved.
One brand. No agency. Three years.
A locally owned regional dairy brand was spending nothing on retail media in 2024. Today its Instacart revenue is roughly five times what it was, built from a standing start.
Over the same period the share of sales that needed an ad to happen fell from about 30% to about 21%. Better listings and better organic rank meant the advertising had less work to do, not more.
Opening Walmart as a new channel took that brand’s monthly Walmart sales up roughly three and a half times, from a position it had not previously worked at all.
These are the founder’s own results, earned running retail media in-house for a locally owned dairy brand rather than on a UPCPilot client engagement. One brand, one category, three years. It is the experience you would be hiring, not a forecast for your shelf.
You'll know what it costs before you ever get on a call.
No percentage-of-ad-spend games. No “request a demo” black box. A flat monthly retainer plus a performance kicker tied to the sales the platforms actually attribute to us — so we only win bigger when you sell more.
What is a retail media agency?
A retail media agency plans, buys and manages your advertising inside retailers’ own ad networks, then reports on the sales those retailers attribute back to the spend. UPCPilot does that work for local and regional CPG brands, and pairs it with the product-page and product-data work that decides whether the traffic converts. One team, the whole shelf, a published price.
Why UPCPilot
Built for your size
From your first shelf to national scale, you get the same person and the same rigor — no enterprise minimums, and no getting lost in a portfolio.
CPG-native
Walked the aisle, sat across from the category buyer, and owned the number at quarter end. You only know CPG when you have been in CPG.
Genuinely independent
No holding company, no conflicts, no upselling you media you don’t need. Just your growth.
We take care of our clients
Your brand is never handed off, because there is nobody to hand it to. The practice runs at five clients maximum so every account keeps senior attention and real ownership — from first call to every report.
From the shelf to the sale.
The digital shelf never stops moving. Neither do we — reading the signals, tuning the spend, and keeping your product in front of the next cart.
Ready for takeoff?
Tell us where you sell and we’ll come back with the quickest wins on your shelf — a free shelf check, no pitch deck, no obligation.
Get your free shelf check.
Send a couple of details and we’ll take a look at where you sell and where the quick wins are. Goes straight to a senior human.
The shelf, in your inbox.
A short monthly note on retail media for brands that aren’t the top players. No spam, unsubscribe anytime.