A retail media agency for small and regional brands.
We’re not for everyone, and that’s the point. Most retail media agencies serve mid-market and enterprise brands and say so, with minimums that start around a million dollars in annual ad spend. If you’re a local or regional CPG brand with real traction and no in-house media team, you’re exactly who we built this for. See if you recognize yourself.
If you see yourself here, we should talk.
Emerging brands
You’ve got traction and a product people reorder — but no in-house media team and no time to learn Instacart’s ad platform at midnight. We become that team, without the headcount.
Single-retailer sellers
Most of your volume runs through one or two retailers. We go deep where you already win before we ever spread you thin — squeezing every cart out of the shelf you’ve got.
Regional grocery & local chains
Your strength is the local shelf — the regional chain, the loyal shopper, the story the nationals can’t tell. We turn that local advantage into a paid, measurable edge online.
First-time Amazon / Walmart advertisers
Ready to advertise but staring at a dashboard built for someone ten times your size? We set it up, run it, and translate it — so your first dollars are spent well, not learned the hard way.
Brands that plateaued online
You grew fast, then the shelf went quiet. Private label crept in and the numbers flattened. We find where the growth went and go get it back.
Founders wearing every hat
You’re running ops, sales, and the brand — and retail media is the plate you keep dropping. Hand us that one. It’s the whole plate we’re built to carry.
Honest about the fit.
If you’re a billion-dollar national brand with a full in-house media team, you don’t need us — you need the big retail media agencies, and you can afford them. We’re built for the brands they overlook. If that’s you, that overlooked spot is our entire specialty.
Is there a retail media agency for small brands?
Yes, and the difference is structural rather than cosmetic. An agency built for small and regional CPG brands has no ad-spend minimum, does not bill as a percentage of your media budget, and puts senior people on an account that would be a rounding error elsewhere. UPCPilot charges a flat monthly retainer plus a performance component tied to the sales the retailers themselves attribute, which is the only arrangement where spending your money and selling your product are the same goal.
More detail here: retail media agency for small brands.
Recognize yourself?
Tell us what you sell and where. If we’re a fit, we’ll show you the fastest wins. If not, we’ll say so.