Everything the shelf needs. Nothing it doesn't.
The big platforms bury you in forty-tab dashboards and twenty modules. We do three things, we do them well, and we do them for brands your size — here’s the whole offer.
Three services. Done for you.
Retail media & sponsored placement
We plan, launch, and optimize your paid placements across Instacart Ads, Amazon Ads, Walmart Connect, Kroger Precision Marketing, DoorDash and the ad networks that matter to your brand — so you get found the moment a shopper is deciding. Bid management, budget pacing, keyword and audience strategy, and constant optimization, all handled.
Best for: brands ready to turn on (or clean up) advertising where they already sell.
Digital shelf & content
Winning the click is only half the job — the product page has to close it. We build complete, on-brand product pages: sharp imagery, clear claims and provenance, and a review strategy that builds the trust that converts. The controllable details that decide whether you make the cart or lose it to the store brand.
Best for: brands whose listings are thin, inconsistent, or quietly leaking sales.
Reporting you'll actually understand
One clear monthly review, in plain English, tied to the number that matters: product moved. We report on the platform-attributed sales the retailers themselves record — no vanity metrics, no black box, no data you need an analyst to decode. You’ll always know what we did, what it earned, and what’s next.
Best for: every brand we work with — it’s built into how we operate.
Same shelf. A very different model.
The big agencies
$1M+ minimums, food is one vertical of ten, and a brand your size is a rounding error.
The software platforms
You buy the tools and run them yourself — priced by custom quote, staffed by you.
UPCPilot
Built for your size, CPG is all we do, done for you, at a transparent price.
If you see yourself here, we should talk.
Emerging brands
You’ve got traction and a product people reorder — but no in-house media team and no time to learn Instacart’s ad platform at midnight. We become that team, without the headcount.
Single-retailer sellers
Most of your volume runs through one or two retailers. We go deep where you already win before we ever spread you thin — squeezing every cart out of the shelf you’ve got.
Regional grocery & local chains
Your strength is the local shelf — the regional chain, the loyal shopper, the story the nationals can’t tell. We turn that local advantage into a paid, measurable edge online.
First-time Amazon / Walmart advertisers
Ready to advertise but staring at a dashboard built for someone ten times your size? We set it up, run it, and translate it — so your first dollars are spent well, not learned the hard way.
Not sure which you need?
That’s what the free shelf check is for — send a couple of details and we’ll tell you where the fastest wins are.
